he market's perception of Volvo is very mature, and Volvo will think of security. SAAB and Volvo are also derived from Nordic Sweden. The factories are less than 60 kilometers apart. The same pursuit of quality makes SENOVA's quality equally trustworthy. The SENOVA D50 is derived from SAAB technology and has the same quest for safety as the Volvo car.
Based on the market regulation of Volvo equal to safety, the Nordic safety concept derived from the ultimate environment is described. The market is associated with the Saab-like SAAB, similar to Volvo, with “full-time safety” and rapid brand recognition.
Through the marketing strategy of “big money”, ATME builds a market awareness through association with the mature brand. Thus, ATME team Speeds up the awareness and reputation of the SENOVA D50 market and achieves perfect warm-up effect before launching.