Occasion-Based Marketing


SENOVA

WE'RE DIFFERENT

Occasion-Based
Marketing

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SENOVA

T

he market's perception of Volvo is very mature, and Volvo will think of security. SAAB and Volvo are also derived from Nordic Sweden. The factories are less than 60 kilometers apart. The same pursuit of quality makes SENOVA's quality equally trustworthy. The SENOVA D50 is derived from SAAB technology and has the same quest for safety as the Volvo car.

市场对于Volvo的认知已经十分成熟,提到Volvo就会想到安全。SAAB与Volvo同样源于北欧瑞典,工厂相距不到60公里,对于质量同样的极致追求让他们的品质同样值得信赖。绅宝D50源于SAAB技术,对于安全性有着和Volvo车系一样的极致追求。


Based on the market regulation of Volvo equal to safety, the Nordic safety concept derived from the ultimate environment is described. The market is associated with the Saab-like SAAB, similar to Volvo, with “full-time safety” and rapid brand recognition.

基于Volve等于安全的市场定调,阐述北欧系安全源自极致环境的极致造车理念,让市场联想到绅宝同源SAAB,类似Volvo,拥有“全时安全”,迅速建立品牌认知。


Through the marketing strategy of “big money”, ATME builds a market awareness through association with the mature brand. Thus, ATME team Speeds up the awareness and reputation of the SENOVA D50 market and achieves perfect warm-up effect before launching.

ATME以“傍大款”的营销策略,借势成熟品牌,通过联想建立上市认知。极速提高绅宝D50市场认知和口碑,达成完美预热。