Digital Marketing


BAIC

WE'RE DIFFERENT

DIGITAL MARKETING
——————————
BAIC

T

o distract the anxiety for waiting pre-order cars, ATME created parent-child topics, draw closer connections between the father and the child. Moreover, this marketing campaign also formed a closed loop of O2O sales after the car arrives at the store.

现今社会忙碌的父亲们饱受生活压力,缺乏与孩子亲近互动的时间。通过深挖这一社会现象,制造亲子话题,拉近父与子情感距离,利用亲子互动活动转移购车等待的焦虑,有车到店后形成O2O销售闭环。



With participating in parent-child interactions, customers could earn point-rewards and convert them into store coupons. Thus, the online campaign led to offline promotions.

多重任务增强亲子互动,任务结束获取积分奖励,转化为到店优惠券。形成线上活动,线下促销。

ATME created topics, helped the fathers build a good impression in their children's minds, which led to more UGC, and enhanced market influence.

制造话题,塑造父亲良好形象,形成用户自传播,扩大市场影响力。