o distract the anxiety for waiting pre-order cars, ATME created parent-child topics, draw closer connections between the father and the child. Moreover, this marketing campaign also formed a closed loop of O2O sales after the car arrives at the store.
With participating in parent-child interactions, customers could earn point-rewards and convert them into store coupons. Thus, the online campaign led to offline promotions.
ATME created topics, helped the fathers build a good impression in their children's minds, which led to more UGC, and enhanced market influence.