Crossover Marketing


COROLLA Hybrid

WE'RE DIFFERENT

Crossover Marketing
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Corolla Hybrid
Burden of Hip-Pop Shop

A

s the latest hybrid model of FAW Toyota, Corolla Hybrid Engine presented its core and advanced technology to the guests with its creative expression, which made the guests feel interesting after watching the show.

作为一汽丰田最新推出的混合动力车型,卡罗拉双擎用极具创意的表现形式向到场嘉宾展示其核心科技与先进技术,让到场嘉宾在体验过后也能感到“有点儿意思”。



The technology experience camp was revolutionary from the site construction to the illustration of technology concepts. Through multi-dimensional illustrative fun interactions, Corolla Hybrid provided guests with joy and knowledge of Corolla Hybrid technology.

为了让更多人了解到卡罗拉双擎搭载的先进技术、一改技术带来的严肃面孔,本次技术体验营中,从现场搭建到体验内容的设计,均围绕着产品及技术,科技感十足。通过精心设置的静态展示、技术讲解、趣味互动三大体验区内,到场嘉宾全面感受了卡罗拉双擎的独特魅力。

This event featured a variety of presentations such as melodrama, comics, and interesting explanations. It comprehensively analyzed the technology of Corolla's hybrid engine through multiple shows that provided a deep understanding of Hybrid Engine.

在表现形式方面,卡罗拉双擎技术体验营也做出了突破。本次活动特地采用情景剧、漫画展示及趣味讲解等多项展现形式,全方位、多角度地对卡罗拉双擎的技术进行全面解析,实现以科技为内核,配合轻松诙谐的表现方式,将原本晦涩难懂的技术变得简单有趣,使大家在体验的过程中对于卡罗拉双擎及其所搭载的丰田混合动力技术有了更深的了解。